Key questions address how sensory information is received, interpreted, and transformed into meaningful mental representations. Of particular interest is the interplay between physiological foundations (e.g., eye movements, visual areas of the cortex) and higher cognitive processes such as attention, object and color perception, and visual memory. Another focus lies in the examination of the aesthetic and functional effects of visual design elements—such as shape, color, and composition—on perception. Insights gained from this research inform the development of user-centered and visually coherent designs. The goal is to enhance both cognitive ergonomics and the affective user experience—whether in digital interfaces or physical environments. The field of visual cognition serves not only as a research subject but also as a source of inspiration for linking theoretical models with practical applications.

An integral part of his scholarly work is the philosophical engagement with foundational questions of human existence, particularly in relation to consciousness, identity, and reality. This reflection operates in the dynamic space between empirical science and philosophical hermeneutics. Questions such as “What is consciousness?”, “How do subjective experiences arise?”, or “What role does ethics play in technological progress?” are systematically examined to promote an integrative understanding of cognitive phenomena.

The interdisciplinary connection of philosophy, cognitive science, and technology enables an expanded perspective on the interfaces between human thought, cultural contexts, and technical systems. This form of reflection serves not only as an epistemological grounding but also as an ethical framework for scientific and design practices.